Encuesta Marketing Research Survey April 24 2025 Contacto Thank you for your participation! Thank you for responding to our request to participate in this market research survey. This survey was sent to a small subset of our most active email subscribers to gauge our community’s thoughts on a new brand and potential product. We figure if you’re opening up our emails, you’ll be more likely to answer a survey call! 🙂 While the contents of this survey are not confidential, we do ask that you respect our wishes for this to remain non-public until and if we make an announcement. This survey involves reviewing some proposed materials before answering questions, so it may take up to 10-15 minutes to complete (although most participants will complete it in far less time). We have removed all identifying information so that responses can be anonymous. We want you to be honest. That’s the point of this! Thanks for being a part of our initial ‘focus group!’This is the logo for our new brand, Cirrusly Weather. The next few questions are about this logo.What do you think this company does?What do you like about this logo?What don’t you like?I find the logo visually appealing. Sí NoNow that you’ve seen the logo, these next few questions are about the brand itself.Compared to The Weather Station Experts, for a brand name, Cirrusly Weather is: Much Better Somewhat Better About the Same Somewhat Worse Much WorseThe logo matches the brand. Strongly Agree Agree Disagree Strongly DisagreeCirrusly Weather is intended to be a separate brand from The Weather Station Experts, focusing on direct sales (we sell and ship the product). Should Cirrusly Weather become the primary brand name? Sí NoCirrusly Weather doing direct sales makes The Weather Station Experts’ claim of objectivity in reviews less believable. Strongly Agree Agree Disagree Strongly DisagreeThe Weather Station Experts should be separate from Cirrusly Weather. Sí NoIf you have any additional thoughts before we move on, you can enter them below. Thank you for taking the time to share your opinion on our new brand and logo. This next section introduces a potential product that we are considering launching later this year. This product is designed to introduce teens and adults interested in weather to the hobby at an affordable price. It is not intended to be a weather station for hobbyists, but we would like to gather hobbyists’ opinions on the project. We would like to gather your opinion on your thoughts regarding the marketing, potential instructions, and pricing of the product.The device is a combination thermometer-rain gauge-wind gauge, often sold as the EZ Read 5-in-1 Medidor meteorológico. Cirrusly Weather would release a rebranded version of this rain gauge, which would have the SKU WX-01. Included in the box would be a 10-page instruction manual and booklet introducing weather watching, which is not provided with other versions of this rain gauge. The target audience would primary be young adults, although we hope to make the product attractive to the “weather curious,” or as a potential inexpensive gift.Do you think this is a good product idea? Sí NoWithout seeing the instruction manual, do you think this adds value over the EZ-Read? Sí NoBelow, we have shared an image of the proposed instruction booklet for your review. You don’t have to read it, but review the contents before answering the following few questions. Please note that some links and images are incomplete, and this is an early draft. The first set of images includes the front and back cover.The content is written at a level that isn’t too simplistic, but not too complex. Strongly Agree Agree Disagree Strongly DisagreeThe directions are easy to read and understand. Strongly Agree Agree Disagree Strongly DisagreeThe content answers all the questions I’d have as a novice weather watcher. Strongly Agree Agree Disagree Strongly DisagreeIf you have any additional thoughts before we move on, you can enter them below. Finally, we’d like to get your opinion on potential pricing for the ‘WX-01.’ The EZ Read currently retails for $21.99, with free shipping.The retail price and shipping costs of the EZ-Read is: Way too high A bit too high About what I’d expect A bit less than I’d expect A lot less than I’d expectCosts prevent us from offering it any cheaper, but Cirrusly Weather tentatively plans to offer the WX-01 at $18. However, standard shipping rates would apply, starting at a flat rate of $3.99, which would be the same price as the free shipping option for those qualifying. (Free shipping on Cirrusly Weather is available on orders of $60 or more.)The proposed retail price and shipping costs of the WX-01 is: Way too high A bit too high About what I’d expect A bit less than I’d expect A lot less than I’d expectCirrusly Weather should offer the WX-01 for $21.99 with free shipping regardless of order amount instead, rather than charge shipping seperately. Sí NoThank you so much for taking the time out of your day (or night) to complete this survey. It was quite a bit longer than most of our surveys, but we want to get our community’s opinions on our future plans before moving further. Your answers will play Thank you for your time!Submit Your Responses
